- Merchants & its products are able to reach out to a worldwide market.
- Medium of delivery is internet and is the cheapest mode (Cost Effective) of driving sales with good return of investment (ROI).
- Merchant needs to pay affiliate only if they generate click, lead, impression or a sale unlike traditional advertising.
- Intermediary network helps in linking the affiliate & merchant so that promotion kicks off based on mutual interest and good understanding.
- Extra revenue source without compromising merchant’s routine job as affiliates with appropriate expertise take up the responsibility of product marketing.
- Easy to get started as building promotion links like banners does not require much technical expertise. Business owners/merchants get real time demand feedback of their products enabling them to initiate rapid course correction if required.
- Affiliates drive the sales for merchants and earn commission on generating a successful click, lead, impression or a sale. This has created an excellent business opportunity which has been successfully leveraged by a thriving community of internet savvy entrepreneurs.
- Targeted and relevant advertisements are served based on the user profile making it easier for the end user to make a purchase and also increase the possibility of a sale.